DriveLine AI
Founding Designer at an Early-Staged MarTech Startup that raised $1M in capital
Founding Designer at an Early-Staged MarTech Startup that raised $1M in capital
Internal studio project that snowballed from AI Assistant to Context OS
100 days spent designing & vibe-coding various B2B/SaaS interfaces
I worked as a high-trust, high-touch consultant for founders across B2B, SaaS, fitness tech, social, and consumer product spaces. Whether working with early-stage teams or collaborating adjacent to companies like Google and Waze, my focus was always the same · turn abstract concepts into clear, buildable systems. I guided founders through decisions, clarified messy ideas, and delivered work that actually moved their products forward.
At Echelon, I contributed to new style guides and helped shape a mobile interface that connected seamlessly to their fitness mirror hardware. My work supported a major partnership with Dick’s Sporting Goods · refining the user experience and elevating how the brand presented itself across platforms.
This role introduced me to agency life in the Orlando tech ecosystem · serving both enterprise clients like Disney and Universal, as well as long-standing local businesses. As an entry-level designer, I learned how to translate real business needs into practical design solutions · gaining hands-on experience with clients who relied on clarity and fast, focused delivery.
Before UX, I learned design from the ground up through print · doing everything from graphic layout to bindery work, book production, signage, and mass-printing. Working in a production environment taught me discipline, precision, and how to create for real people and real use cases · skills that still shape how I build digital systems today.
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