Jonathan Martinez

Jonathan Martinez

Product Designer in New York City

About

I’m a product designer developing deeper expertise in data and IT. I design digital products, build tools that make data easier to understand, and explore how technology and services work within organizations. At NYCHA, I’m gaining hands-on experience in IT service management and governance through NYC Civic Corps.

Recommendations

“Jonathan has a natural, and well-honed intuition for user experience — not just UX, but the needs, intentions and experiential desires of humans using technologies. With a design background as well, Jonathan's capability spans the development visual design language to product strategy. He knows how to work with full stack developers (to speak the language, and know their needs) to affect collaboratively-build wins. And, he's a good guy.”

“Jonathan was great to work with! Organized, clear and concise. He kept the team updated and engaged as a strategic thinker. Look forward to working with him again.”

Work Experience

2026 — Now
ITSM, Program Development Member at NYCHA

Through NYC Civic Corps, I support IT service management and process improvement at NYCHA. My work includes quality reviews, reporting, and process mapping in ServiceNow, while I develop a deeper understanding of enterprise IT and governance.

2017 — Now
Fractional Founding Designer at JM The Creative

I’ve worked with more than ten startups on product strategy, workflow architecture, and business operations. Across these engagements, I bring a product design perspective to how digital experiences are organized and how the work behind them gets done.

2021 — 2023
Founding Designer at Driveline AI

As founding designer, I worked on product strategy and UX for an automotive data platform supporting dealership marketing. My work connected traffic and location insights with geofencing, audience selection, and the workflows that brought those capabilities together.

2020 — 2021
UX / Product Designer at Echelon Fitness

I worked on UX and product design at Echelon Fitness, across a connected fitness ecosystem spanning hardware and software. The work extended my product experience into a setting where digital interfaces and physical equipment formed parts of the same experience.

2016 — 2017
UX Designer at Concepta

At Concepta, I designed mobile-app experiences with an agency team for Orlando-area clients, including Universal Studios and Disney. This work forms part of my foundation in UX design and collaborating on digital products within an agency setting.

Projects

2024
Black UX Labs

I contributed strategy and AI-assisted design support to a 25-person BIPOC-led cohort at Black UX Labs. The work spanned personas, journey mapping, ideation, prioritization, and storytelling, helping the cohort explore user needs and develop product ideas.

Black UX Labs ideation tree and impact–effort prioritization workshop.

Ideation and prioritization1 / 4

Black UX Labs career-transition journey map with opportunities, needs, pains, and gains.

Career-transition journey map2 / 4

Design for Impact3 / 4

Helpful Hand AI4 / 4

2021 — 2023
Driveline AI

At Driveline AI, I worked on product strategy and UX for an automotive location-intelligence platform. These examples show traffic insights, geofencing, and component exploration, connecting the product’s data capabilities with the interfaces used in dealership marketing workflows.

Driveline Insights Page with traffic trends, point-of-interest filters, date controls, and charts.

Traffic and location insights1 / 3

Driveline geofencing interface outlining a retail location on a map.

Geofencing2 / 3

Hand-drawn Driveline component sketches exploring tabs, controls, address inputs, audience selection, and the point-of-interest wizard.

Component sketching3 / 3

Side Projects

2026 · In testing
Sheetlight

I designed and built Sheetlight to make spreadsheets easier to understand through visual dashboards and summaries. It processes data locally in the browser and supports offline use. This independent experiment is currently being tested across different datasets.

Sheetlight · Data insights demo

2026
Resilience Atlas

Developed through the QCC Green Energy Program, Resilience Atlas brings New York City climate-resilience data into an interactive map and evidence interface. The project explores how location and supporting information can help people understand climate risks and resilience.

Resilience Atlas1 / 2

Resilience Atlas at CUNY2 / 2

2026
The Invisible Bill

The Invisible Bill is a public-data investigation into utility costs in NYCHA public housing. I used analysis and visualization to examine the mix of electricity, water, and cooking-gas charges, making the underlying costs easier to explore and understand.

The Invisible Bill utility mix analysis showing electric, water, and cooking gas charges

The Invisible Bill · Utility mix analysis

Writing

2026
Context Is Everything

A practitioner's guide to context engineering · Three parts, twenty chapters, one complete system

Context Is Everything book cover and interior chapter page titled The Parrot Problem.

Context Is Everything

2026
Designing Collaboration

How Repeated AI Conversations Became a Persistent Design Practice · Working White Paper, Editorial Prototype 0.2

Designing Collaboration white paper cover and editorial page spread.

Designing Collaboration

Speaking

Jonathan Martinez presenting the Resilience Atlas at Queensborough Community College

Resilience Atlas presentation at QCC1 / 2

Jonathan Martinez at the podium presenting the Resilience Atlas at Queensborough Community College

Resilience Atlas presentation at QCC · At the podium2 / 2

2026
Data Analytics Capstone Presentation at Civic Hall

LaGuardia Community College Data Analytics Program · New York City

Jonathan Martinez presenting his data analytics capstone project at Civic Hall

Civic Hall capstone presentation

Empowering Diverse Talent webinar

Systems

Ongoing
Sentinel 16

I’m developing Sentinel 16 as a personal AI assistant for research, creative work, and everyday collaboration. Context OS organizes its reusable knowledge and methods, while Orient UI supports structured interaction. The work explores continuity, context, and human judgment across conversations.

Context OS system pages showing agentic skills, base architectures, context workshops, and the Sentinel 16 visual.

Context OS · Knowledge and methods1 / 2

Orient UI online in ChatGPT with focus, mode, clarity, and open-loop status.

Orient UI · Structured interaction2 / 2

Volunteering

2026 — Now
AmeriCorps · NYC Civic Corps

As an AmeriCorps member with NYC Civic Corps, I’m serving at NYCHA while taking part in cohort training and community volunteering. The program combines my ITSM placement with opportunities to learn about public service and contribute alongside other members.

September 2026
Orientation & Community Service

My Civic Corps orientation included SMART goal setting, logic models, and civics. For the September 11 Day of Service at the Intrepid Museum, I checked meal-bag weights before boxing as our table packed approximately 200 meals in an hour.

Education

Expected 2027
B.S., Business, Management & Economics

SUNY Empire State University · Information Systems · Current GPA: 3.17

2026
Data Analytics Pre-Apprenticeship

LaGuardia Community College · SQL, Python, Tableau, regression analysis, and capstone

2026
Smart Energy Data Analysis & Visualization

Queensborough Community College · Con Edison-funded program