Jonathan Martinez

Jonathan Martinez

Business Analysis in New York City

jmthecreative.com

About

I turn fragmented public data into investigations, evidence, and interactive tools that help people understand risk and make better decisions.

Work Experience

2017 — Now
Product Strategy Consultant at JM The Creative

Product strategy, workflow architecture, and business operations for 10+ startups

2021 — 2023
Founding Designer at Driveline AI

Product strategy and UX for an automotive data platform serving dealership marketing workflows

2020 — 2021
UX / Product Designer at Echelon Fitness

Product experiences across a connected fitness hardware-software ecosystem

2016 — 2017
UX Designer at Concepta

Designed mobile-app experiences with an agency team for Orlando-area clients, including Universal Studios and Disney

Projects

2026
Resilience Atlas

Climate resilience · QCC Green Energy Program · New York City

2024
Black UX Labs

Strategy and AI-powered design support for a 25-person BIPOC-led cohort · personas, journey mapping, ideation, and storytelling flows

Writing

2026
Context Is Everything

A practitioner's guide to context engineering · Three parts, twenty chapters, one complete system

2026
Designing Collaboration

How Repeated AI Conversations Became a Persistent Design Practice · Working White Paper, Editorial Prototype 0.2

Speaking

2026
Data Analytics Capstone Presentation at Civic Hall

LaGuardia Community College Data Analytics Program · New York City

Side Projects

Ongoing
Contextualize

A visual context operating system for designing, organizing, and reusing knowledge across projects and AI collaboration

Education

Expected 2027
B.S., Business, Management & Economics

SUNY Empire State University · Information Systems

2026
Data Analytics Pre-Apprenticeship

LaGuardia Community College · SQL, Python, Tableau, regression analysis, and capstone

2026
Smart Energy Data Analysis & Visualization

Queensborough Community College · Con Edison-funded program