Jonathan Martinez - Portfolio

01. THE NUMBERS

12,000

DEV HOURS SAVED 3 months min × 25+ projects · ~$900K equivalent

150

REWORK CYCLES AVOIDED 6 cycles avg × 25+ projects

90%

FIRST-PASS ALIGNMENT 1 revision to sign-off, career average

STAKEHOLDER NPS Strong promoter majority, 25+ engagements

02. AT A GLANCE

25+

MVPs SHIPPED

$1M

FUNDING ENVIRONMENT NAVIGATED Driveline

$90K

REWORK COST IDENTIFIED Stealth project — cost of skipping the analyst function

6 WKS

FASTEST MVP DELIVERY Driveline — direct CTO Slack loop

03. WORKED ALONGSIDE

"Collaborated with a former Waze & Google executive on an early-stage social product."

Waze· Dscout· BlackRock· Universal Studios· LiveRamp· Blimpie

*Driveline AI clients and research partners. Engagements varied in scope and duration.

04. INDUSTRIES & SKILLS

06. CASE STUDIES

BEST CASE

DRIVELINE.

Ad tech platform for audience intelligence. Cookie-free targeted advertising for marketing teams.

$1M Funding secured 3–6 months post-MVP

→ 6-week MVP delivery
→ Direct CTO collaboration via Slack feedback loop
→ Supported pitch deck and narrative storytelling

Designer + Analyst + Pitch narrative support

WORST CASE · ANONYMIZED

THE RESCUE PROJECT.

Early-stage consumer app. Brought in as a Product Designer — but the real work was diagnostic. Untangled 12 months of scope drift and closed out in 4 weeks.

$90K Spent before scope was defined

→ $90K spent before scope was defined
→ 12 months of drift closed in 4 weeks
→ Diagnostic thinking applied before the title existed

Product Designer · operating as de facto analyst

07. ENGAGEMENT TYPES

08. FEATURED PROJECT

WAZE · TABLEAU · 2026

THE POWER USER
PARADOX.

Diagnosed long-tenure user churn as a structural product problem — not a behavior problem. Defined the 15-Day Habit Cliff as a concrete Safe Harbor milestone and identified the Stability Tax anomaly: highly loyal users churned because heavy app usage increased exposure to technical friction, punishing loyalty.

→ Defined the 15-Day Habit Cliff
→ Identified the Stability Tax anomaly
→ Delivered via Tableau Public

VIEW ON TABLEAU PUBLIC →

09. THE THESIS

"Design-phase risk-taking prevents dev-phase rework. Focus is the variable that determines MVP survival."

— Jonathan Martinez, Non-Obvious Analyst

10. LET'S TALK

READY TO FIND THE
NON-OBVIOUS?

Currently accepting Product Analyst and Business Analyst roles. Dashboard creation, MVP scoping, design-phase risk reduction.

CONTACT → TABLEAU PUBLIC →

DRIVELINE.

THE RESCUE PROJECT.

THE POWER USERPARADOX.

READY TO FIND THENON-OBVIOUS?

THE POWER USER
PARADOX.

READY TO FIND THE
NON-OBVIOUS?